Yep, it has been scientifically proven: the accuracy of people in describing charts with 'chart junk' is no worse than for plain charts, and the recall after a 2-3 week gap was actually significantly better. In addition, people overwhelmingly preferred 'chart junk' diagrams for reading and remembering over plain charts. In all, the researchers conclude that if memorability is important, elaborate visual imagery has the potential to help fix a chart in a viewer's memory.
Infosthetics
Published on May 13, 2010 15:59