Why Social Software Platforms Fail

In my role as Chief Technologist over at ArCompany, and from a love of technology in general, I test, play with, compare and recommend all sorts of different platforms, software technologies and solutions.

There’s just something about the promise and potential of data and technology – when used properly and for the benefit of customers as well as the business – that gets my motor running (sorry, Steppenwolf fans!).

An interesting side effect of this is you get to see firsthand why certain socia...