What’s the Return on Influence Marketing?

For many brands, gauging the return on influence marketing has been one of their sore points in recent years.

While social scoring platforms like Klout, etc, can help identify who could potentially be influential from a brand amplification standpoint, the business return – dollars in the cash register – has been more problematic to solve.

Likes, shares, blog posts and more are discussed abundantly when it comes to reviewing a campaign using social scoring as the lead means of influence identifi...