Publicity and Author Platform on a Shoestring: A Frugal Tip for for Free PR

Publicity–or–PR can be incredibly expensive–and sometimes you hit the jackpot, but other times clients can be left holding the bag wondering just where all that money they invested went and what they accomplished. So, I’m always looking for new ideas for free or frugal PR. Here’s one I came up with for the cost of a poster board and the wear and tear on a magic marker: I was speaking to a literary agent colleague about the book proposal of an author I’m working with and the agent asked if we can send a sample chapter and mini proposal before[...]