Pressure to Innovate: The Circle of Innovation

When you choose the life of being an innovator, you eventually feel the pressure to continuously innovate. It’s a double edged sword. The more you innovate, the higher the expectations you set with your customers. At some point, your customers become like little spoiled children—expecting cool, new stuff all the time. This is exactly the case of Apple. I am not going to deny it to you—they have spoiled me. I am expect something very cool and disruptive from them every year.

Innovation means de...