Lean Startup Lesson Learned as a College Entrepreneur: Buy Low, Sell Low

As a student at Southern Methodist University, my friend and I started a corporate advertising company that developed an advertising campaign to combat drinking and driving for college students. It was a cutting-edge marketing campaign. We conducted an extensive study with our college friends and they all loved it because it didn’t preach to them about drinking. The message made it cool for them not to drink and drive. I still haven’t seen a campaign like it and believe it would be effective...