The Diminishing Value of a Service Before Being Served

Here's one business saying that should be modified pronto: The value of the service diminishes rapidly after the service has been done. Here's the change I suggest: The value of the service diminishes rapidly before the service is begun. You should apply this concept to your business as well as to your entrepreneur mind.

I met with a very smart entrepreneur a few days ago to discuss the concept of building a market. We hit on the subject of recognition of value for services performed. I can’t...