Espressopreneur: The Continuous Flux of Innovation Fatigue

I noticed a pattern that continuously plays out in any emerging marketplace when it comes to startups — it is the continuous flux of innovation fatigue, amplified by the drowning noise of competition.

One startup creates a market, then entrants come in like swarms of bees wanting to get their honey too. The market becomes over-saturated with competitors, increasing the competitive intensity, which causes the sector to expand or contract in size. This causes fatigue as it’s played out like a vi...