Tumblr Is Not What You Think

But Tumblr does not conform to this calculus, and the reason is that a large percentage of Tumblr users actually don’t WANT an audience. They do not want to be found, except by a few close friends who they explicitly share one of their tumblogs with. Therefore Tumblr’s notoriously weak search functionality is A-OK with most of its user base.

 That's generally how I treat my personal Tumblr. I have Squarespace for my real stuff. Tumblr is for fun. 

As to why I have International Object on Tumblr, it's entirely *for* the community. Tumblr works really well with sending things to Twitter and other places (largely because of IFTTT), and my readership for IO is 100% Tumblr and Twitter followers. I have marginal RSS viewers, and even fewer links from elsewhere. I think this article nails it, except for that one thing: the community *inside* Tumblr is incredibly strong.​

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