The Gamification of a Business Model — What You Can Learn From Dropbox

In my continuance of analyzing different modular structures of a business model, another Lego-like model vector popped up on my radar screen to further analyze: gamification.

Gamification is nothing new — but some of the high tech companies have taken it to another level. We are still in its infancy of applying gamification to the entire business model of companies in any sector. Obviously, the airline industry has been conducting components of gamification in their frequent flyer loyalty prog...