libraryjournal:
Q. You’ve said previously that Reading...
Q. You’ve said previously that Reading Rainbow was the hardest, most rewarding thing you’ve done in show business. Is that still true for you?
A. I had to learn a new business. I had to learn the technology business. This is the hardest thing I’ve ever done in my life. When you think about reinventing a well-known and beloved brand, the thing that kept us up nights was the fear of failing to meet expectations. This is the hardest thing I’ve ever done…and the most rewarding. I love that I am able to focus at this point in my life on the mission, the continuing mission, of getting kids excited about literature and reading.
Flying Twice as High: Reading Rainbow 2.0 | SLJ Talks to LeVar Burton - The Digital Shift
Reading Rainbow is back as an app…?!
