Espressopreneur: The Worthless Value of Writing a Business Plan

"My biggest piece of advice is just do it and just don’t worry about the business plans. If it’s a good idea, the money will come. It’s as simple as that.”[1]— Ben Clymer, founder, Hodinkee

Damir Perge Commentary: Ben is a perfect example of doing, or in this case not doing, what I discuss in Entrepreneur Myths: The Startup Reality. Instead of spending months writing a business plan, he formed Hodinkee, the online destination for information about wristwatches. He just did it. Let me be crysta...