Regardless, it's been clear for a while now that Apple...

Regardless, it's been clear for a while now that Apple seeks to take control of the mobile advertising the same way it did digital music. Google got search ads down pat, and now it's sitting on a boatload of cash. Its acquisition of AdMob got them a good foothold in the mobile advertising game, but that sizable slice of the pie is still very much up for grabs. And you can be sure that Apple's going to be grabbing for it, whether it's with something called iAd or not. (via Rumor: 'iAd' mobile...