Espressopreneur: Startup Surfing: The Difference Between Surfing and Launching Startups

"The best strategists understand the art of surfing. Good surfers don’t just catch the waves; over time they have built up radar that also tells them which wave will give them the longest ride "— Winslow Farrell,How Hits Happen.

Damir Perge Commentary:I never surfed when I lived in California. Often I would drive my kids from Saratoga down the famous winding Highway 17 to Santa Cruz, so they could swim in the ocean. I am embarrassed to tell you — well, not really — that I've never even swam in...