Startupmentals: Burn and Pillage on the Startup Battlefront

When you enter the battlefront, whether it’s a real war or marketing war, you must have the entrepreneur mentality of burn and pillage. There is nothing sacred in terms of how you plan to penetrate the markets —should the market response change — even if you spent months preparing for the marketing launch.

When you launch your startup or new product, if the customers you are trying to win the hearts of don’t understand your value proposition instantly — you must adapt and change quickly … like...