Espressopreneur: The Importance of Extraordinary Speed in Business

"What is of the greatest importance in war is extraordinary speed; one cannot afford to neglect opportunity." — Sun Tzu, The Art of War, Chapter 1, Estimates, Verse 26

Damir Perge Commentary: I see the same pattern in launching startups and products: it is often not the best strategy or even the best tactics that win the marketing war. It's the speed of execution. So if you're trying to launch a startup or new product, focus on speed of execution to penetrate the marketplace in order to get qu...