The Infinite Loop Between Strategy and Tactics

When you’re a Commandopreneur, the first thing you learn is that strategy and tactics are an infinite and vicious circle of continuous feedback and amplification. When you’re launching companies or new products, it is important you have the mind of a commando. You must be capable of changing your strategy, tactics or both according to the circumstances of the marketing battlefront.

We just did that instantly — we tweaked the strategy and tactics in a completely new direction because the market...