From the New York Times:
Reviews on Amazon are becoming attack weapons, intended to sink new...
From the New York Times:
Reviews on Amazon are becoming attack weapons, intended to sink new books as soon as they are published.
In the biggest, most overt and most successful of these campaigns, a group of Michael Jackson fans used Facebook and Twitter to solicit negative reviews of a new biography of the singer. They bombarded Amazon with dozens of one-star takedowns, succeeded in getting several favorable notices erased and even took credit for Amazon’s briefly removing the book from sale.
“Books used to die by being ignored, but now they can be killed — and perhaps unjustly killed,” said Trevor Pinch, a Cornell sociologist who has studied Amazon reviews. “In theory, a very good book could be killed by a group of people for malicious reasons.”
…
Mr. Pinch, the Cornell researcher, said he got the sense that “Amazon is hoping that all these problems with positive and negative reviews will go away.” He added: “But as more and more abuses come to light, the overall effect will be a slow undermining of the process. There are so many ways to game the system.”
[Swarming a Book Online, David Streitfield]
To our great electric democracy.
