"This is about breaking a model that isn’t really working” in education, said Brian Kibby, president..."

““This is about breaking a model that isn’t really working” in education, said Brian Kibby, president of McGraw-Hill Higher Education, in an interview. The SmartBook (not to be confused with the ill-fated mobile devices with the same name that were promoted a few years ago at CES) works like this: All readers essentially see the same textbook as they read for the first five minutes. But as a reader answers review questions placed throughout the chapter, different passages become highlighted to point the reader to where he or she should focus attention. “It changes what is normally a static product to something that’s individualized to the learner,” said Ulrik Christensen, Chief Executive of Area9, the McGraw-Hill partner that developed the technology behind SmartBook.”

- CES 2013: McGraw-Hill to Debut Adaptive E-Book “SmartBook” for Students - Digits - WSJ (via infoneer-pulse)