""Facebook is a service that enables developers, like you, to make applications social..."

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"Facebook is a service that enables developers, like you, to make applications social everywhere, on as many platforms as possible, and we get some very interesting cross-platform properties," Davis said at the beginning of his talk. The company's Facebook Connect technology has been extended from third-party Web sites to the iPhone and now gaming consoles like the Xbox 360.

"We're working very closely with the console makers—Sony, Xbox, and Nintendo—and we've done integrations with all...