Words4TheWebwise – Copywriting and Website Design and Development

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Last month I talked about the necessity to make your website about the viewer rather than about you. While the design of your site is not about you, the content is. Branding is often talked about as something that big corporations do to attract customers. If you want customers (or readers), you are in the same business. As an author, you are the brand of your company or enterprise. You may not think of yourself as a brand, but consider this. When people think of your name, something comes to...