Dumb ways to die

No doubt you’ve heard about the new Metro rail safety campaign "Dumb ways to die" that’s gone viral on the net (30 million hits on the last viewing) I’ve had concrete proof of its popularity over the last two days. Twice now classes of primary school kids have fallen on the poster (mine shows a cute little blobbly person who has sold his kidneys on the internet). They’ve taken photos and started singing the song. Enough to make some Ad mans eyes gleam.