Arguing

I belong to a couple of Yahoo groups for cozy authors. One subject that's been hot on the boards lately is the way some authors argue with their readers on (mostly) Amazon.
It's almost like the social media phenomenon, which has resulted in a casual relationship with our readers via Facebook and Twitter, has gotten authors in the mood to fight back when a reader gives a negative review.
I think it's a really bad idea.
Usually, if a reader doesn't enjoy your book then they're honestly writing a...