Facepalm: Personal Branding Gone Horribly Wrong

The concept:

1. take a picture of your t-shirt and send it to a service along with your contact info.

2. someone snaps a picture of YOU in that t-shirt, emails it to service, and gets your contact info

WTF????

http://thenextweb.com/shareables/2011/09/16/this-service-lets-someone-scan-your-t-shirt-to-get-your-contact-info/

Here’s my comment to the article:

And why would anyone think of taking a picture of my shirt to get my contact info? In what strange, bizzarro land is this common user behavior? W...