It’s Back to School Time for Authors!
Summer’s OVER! And like most people in the world, authors and writers come into the reality that it’s time to hunker down and get back to work. Not that we haven’t been writing or creating ideas all summer, it’s just that when fall arrives, our memories travel to the days of new school clothes, notebooks, pencils and getting down to study.
Since marketing, publicity and promotions are very much the author’s responsibility in order to be a GREAT selling author, today I’m going to dedicate my post to the many and various focuses you need to think about … even before your book is finished! This is the listing of the workshops I’ll be teaching between now and the end of the year. Grab a pen, find the help you need most, and sign up today!
The first listing is the workshops I’m teaching through The Author Success Coach website. All workshops are $15, taught online over a week, can be participated in at your leisure and cover valuable author success techniques. Sign up soon, workshops fill quickly.
After that is the list of workshops I’m teaching through Savvy Authors. These too are between $15 – $20. They are taught online within the Savvy Authors forums and cover a two week span. Here goes!
ONLINE WORKSHOPS AT THE AUTHOR SUCCESS COACH WEBSITE
Geisha Marketing for Authors Sept 17 – 23, 2012
Description: The definition of Marketing is: The process by which one creates customer awareness and interest in products or services. The definition of Geisha is: An entertainer whose skills include performing various arts such as classical music and dance. This workshop is specifically designed to show the true art of marketing, instill the power of passion, skill, creativity and understanding to create a successful book marketing plan.
Cross-Marketing Magic Oct 22 – 29, 2012
Description:There is real magic in every author’s arsenal, you just need to know where to find it and how to turn it into more book sales!
Syllabus:
Creative “Sales” Thinking, 101
Expanding your Platforms
Perfecting Genre Game Skills
Approaching and Maintaining Alternative Markets
Evaluating Your Successes
Roman Empire Promotions for Authors Nov. 12 – 17, 2012
Description: Promotions is the activity around which your book is sold. This workshop teaches playful yet powerful military-like strategies designed to simplify the implementation of strong, effective book events and promotions.
Publicity, a Powerful Road to Book Sales Dec 3 – 9, 2012
Description: While the crowd scrambles in the battle for the same reader, well managed and creative publicity can take an author to new audiences.
Syllabus:
Digging for Publicity Nuggets inside your Manuscript
The Seven Levels of Communications
Finding Venues for Exposure
Charities
Press Management
ONLINE WORKSHOPS AT SAVVY AUTHORS
Publicity, a Powerful Road to Book Sales Oct 8 – 21, 2012
Description: While the crowd scrambles in the battle for the same reader, well managed and creative publicity can take an author to new audiences.
Syllabus:
The Goals Plan
Boosting your already Great Platforms
Understanding Marketing
The Nuance of Promotions
Powerful Publicity Plans
Gain More Book Sales! Oct 29 – Nov 11, 2012
Description: Is there an author alive who wouldn’t love to gain more book sales? All authors, no matter what they write, how they’re published or where they are in the process – especially new and first-time authors – they all struggle with the most basic requirement of marketing well. It’s all about planning well.
Syllabus:
The Goals Plan
Boosting your already Great Platforms
Understanding Marketing
The Nuance of Promotions
Powerful Publicity Plans
SERIOUS Platforms Building Dec 3 – 16, 2012
Description: Your platforms are what you stand on, where you shout your message from and how you reach your prospective fans, readers and book buyers. It’s time for a serious approach to platforms building, social media and time management. Create platforms that go above and beyond what other authors do and find the success your book deserves.
Syllabus:
Author Platform and Book Platform
Networking Smart
Platform Marketing Strategies
Budget, or the lack thereof
Tips for Time Management
All of these workshops are fun and interactive, giving the author a chance to practice the techniques taught for the unique elements within their own book. I hope to see you at one or more of these workshops and I wish you all GREAT AUTHOR SUCCESS!
FREE Ten Tools for Author Success Handbook available for download at The Author Success Coach website.
“Finding Author Success” available in print and ebook on Amazon , B&N , Apple and Sony !
