I want an I Don’t Care card for CVS
How much work is it to shop at CVS? Besides having to wait in line at the pharmacy, there is the extra labor of having to carry an Extra Care Card or key fob, maintaining an app that's more about promotion than service, and looking behind the zillion yellow discount cards that hang over every little thing on the aisles. I wrote about this a few months back in A simple plan to de-enshittify CVS. To no effect, but I didn't expect any.
I bring this up because I just got a text from CVS that said, "CVS ExtraCare: Your first text deal is here: One FREE item up to $5 value. Save us as a contact + tap link to send deal to your ExtraCare card: [link]." For the hell of it, I clicked on the link and it went to a page with a virtual coupon that said "$5.00 off 1 FREE item up to $5 value – in store or online More Details." And "Send to Card." At the More Details link, the page shows me 20 items, some of which CVS's robot recalls that I've bought (and doesn't know I won't need again for a long time), and some of which I will never buy (Twizzlers, M&Ms). I did the Send to Card thing and will see what happens.
My point: The cognitive and operational overhead required by both CVS and its customers is very high.
As I said at the first link above, CVS is the Starbucks of pharmacies. People are going to shop there anyway. Please just stop the bullshit, put the saved marketing expenses into lower prices overall, and do like Walmart: Say you have "Everyday low prices" and let customers discover it's true. Oh, and make it easier to use the app just for the pharmacy. Take out the promotional BS. The app has been around for a decade or more, and customers still can't use it to move a prescription from one store to another for easier pickup.
Doc Searls's Blog
- Doc Searls's profile
- 11 followers

