Your teams use AI, but do they think with it?

Five ways we made the shift to AI-native thinking, not just AI-powered deliverables.

Every year, Audience Audit publishes a study on what agency clients really want—and the 2025 edition revealed a stat that should stop any agency leader in their tracks: 77% of clients say they’re more likely to hire an agency that’s a recognized AI expert (not just self-proclaimed). But only 32% believe their current agency fits that description.