Microsoft hikes prices on Game Pass, but GameStop will stick with the old rate

The price increase will penalize the service’s biggest fans, a possibility the ailing retailer is looking to exploit.

Last week, subscribers of Microsoft’s Game Pass were in an uproar over the company’s plans to hike the price from $19.99 per month to $29.99.

One of the most surprising reactions, however, came not from gamers but from retail partner GameStop. While you’ll pay $30 per month if you sign up for Game Pass Ultimate directly with Microsoft, you’ll get the same old price—for some indefinite period—if you stick with GameStop. “Xbox Game Pass Ultimate is still $19.99 a month with us. You’re welcome,” the retailer wrote in a social media post.