OpenAI’s first major brand campaign wants to win your heart and mind

AI companies are in an arms race for users. OpenAI CMO Kate Rouch tells ‘Fast Company’ how she plans to win them over.

A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that she’s impressed. “Really good.”