Smoothie Of The Week

Can’t get enough of tomato ketchup? Well, here is something which might just catch on.

The manufacturers of the world’s favourite tomato ketchup, Heinz, have teamed up with Smoothie King to launch a ketchup smoothie on the unsuspecting world. Along with the iconic taste of Heinz Simply Ketchup the concoction incorporates a sweet acai sorbet, apple juice, plump strawberries, and tart raspberries.  

The smoothie is served in a cup which bears the Heinz Tomato Ketchup label but, according to some of those who have tasted, that is where the resemblance stops. It does not have the bright red colouring you would associate with ketchup but rather a deeper red more reminiscent of raspberries and the flavour profile is dominated by the acai sorbet and raspberries with the ketchup taking a distinctly back seat.

It costs $5.70 obviously – a nod to the famous 57 varieties of Heinz – and is available for a limited period at select Smoothie King locations across New York, Chicago, Atlanta, Denver, and Miami.

I suppose it is an innovative way of trying to entice people to sample a healthy drink as tomatoes are full of vitamins and antioxidants and as a fruit there is no obvious reason why they could not be made into a smoothie. However, is the ketchup element a bridge too far that will hinder its success and preclude its arrival on this side of the Atlantic?

A question to ponder on for the rest of 2025!