
The Irish playwright George Bernard Shaw once famously quipped, “Beware of false knowledge; it is more dangerous than ignorance.”
From the moment I read the quote, I loved it. It even adorns the dust jacket of Message Not Received.
Shaw was speaking in general terms—not about ChatGPT, Claude, Gemini, or Perplexity. Make no mistake, though: today's breed of generative AI tools makes people think they can accomplish things they just can't. In this post, I'll connect the dots. AI hallucinations will result in a tsunami of clean-up work for true subject matter experts.

Photo by
Edi Libedinsky /
UnsplashLooking in the Mirror
Let's start with a personal anecdote.
In July, I moved my website from WordPress to Ghost. I performed a good bit of the work myself, but I couldn't have done it alone. I hired a true Ghost guru.
Published on August 19, 2025 05:03