Is it That We Want What We Can’t Afford?

Would you be willing to pay extra for options such as power windows, door locks, cruise control, AC and an automatic transmission? Of course, you already do. Because you have no choice – assuming you choose to buy a new vehicle.

Before about 25 years ago, it was not uncommon for these features to be optional in modestly priced vehicles. Now they are standard equipment in all vehicles and for just that reason there is no longer such a thing as a modesty priced vehicle. There isn’t one available ...