Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)

Google may have just told marketers they can never use AI to create content. Or… maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI great.”

What’s important about what they said, though, is that they’re being clear about what they’re looking for — and, more importantly, what your customers are looking for. And their guidelines make it relatively easy to understand when you can use AI, when you can’t, and what you should expect from your AI tools when c...