Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all. I mean, good for me. But how does that help you?

Instead, what you need to focus on is the animating idea behind the book. And that is that Big Tech wants to be a gatekeeper between you and your customers. They’ve admitted it again and again. The question you should be asking is how do you escape their web and bypass Big...