Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)

My friend Mark Schafer just asked a brilliant question on LinkedIn about whether small and mid-sized businesses are destined to fall behind when it comes to AI. It’s a beautiful post and I’d highly encourage you to read it.

Is it impossible for marketers and e-commerce folks to keep up with AI? Is your business doomed to fall behind?

In one way, yes. But, in a more meaningful way, I’m not convinced. Instead, there are a few ways that marketers can keep up—and keep ourselves relevant. And those...