Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)

According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy. How in the world could Apple drop Google?

Well, whether Apple dropping Google is likely or not isn’t the point.

Instead, the point is that while any one member of Big Tech could (at least in theory) get pushed out of the club at any time, Big Tech itself will continue to roll right along. And that gatekeepers gonn...