Wired: My Greatest Mistakes

From the January 2010 Wired comes My Greatest Mistake: Learn From Six Luminaries. I like this one short piece, in particular, because it is very close to the values I hold as important. I have given the "perception/reality" speech to many of my direct and indirect reports and to my kids, but this little example is a good one.

Jason Kilar, CEO of HULU: I used to run the DVD business at Amazon.com. In the fall of 2000, we wanted to find out whether we could lower our prices and still make...