His Niche Shopify Store Earned $3 Million Last Year
Carlos UgaldeFounder of House of Chingasos $3 Million annual revenue
Paywalled story about Carlos Ugalde…
He got laid off at 52 years old, no digital marketing experience but he decided to launch a Shopify store, House of Chingasos…
he wanted to combine Latino and meme culture through clothing. Within 90 days, he went from $2,500 in sales to $54,000 a month by following this strategy:
• Open up a Shopify store
• Upload 10 basic designs
• Connect the e-shop to Printful (a print-on-demand company)
• Start running Facebook ads immediately
Sounds like he was relentlessly testing his ads 
He launched quick, low-budget campaigns to test different designs and messaging… If a design or message underperformed, it was scrapped. If it took off, it was scaled.
This rapid-fire approach allowed Carlos to make data-driven decisions, double down on what worked and continuously refine his brand for a growing Latino audience.
Carlos did it for a Latino audience, starting ~5 years ago.
What other audience could you do it for? 
