Promote Your Book: Strategies for Amazon Success

As I shared last week, I have a review on Reedsy for Technomancer. It’s a good review (I think), but alone it has not ignited a flurry of sales.

So now what?

My next step is to promote the book through the Amazon ecosystem. This will take a couple of approaches. One is to run a Kindle Countdown Deal or Free Book Promotion. However, to run a KDP Countdown Deal promotion, books are required to be enrolled in KDP Select and to have had no price changes for 30 days. Since I uploaded a new copy of the text on March 7th, that is the data my pricing was “last changed”, meaning the countdown deal can’t start until April 7th.

The other option is to launch a Sponsored Products campaign. This seems to be a bit more involved. A mentor has suggested I use roughly 40% of my expected sales to advertise, but I’m not ready to pull the trigger on that quite yet. My other books are selling, so I’ll investigate setting up some ads, and then report back here in a regular Marketing Monday posting. 

Until then,I’ve gone ahead and set the countdown deal to start on April 7th, so if you want to get Technomancer at a discount, buy a copy then. 

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