How Rock and Roll Lost Its Groove

In the late 20th century, rock and roll was still the dominant force in music. If you belong to the Baby Boom through Y generations, rock music formed the soundtrack of your life. But since the late 1990s, rock’s popularity has steadily declined, overtaken by other genres like hip-hop, pop, and electronic music. What caused this shift? Many factors played a role, but rock’s increasing…

Source