He Built 2 Productized Services to $30,000+ Per Month

John DohertyFounder of EditorNinja $30,000+ EditorNinja monthly revenue Published May 6, 2024 by Fardeen KhanReviewed and edited by Niall Doherty

John Doherty is the founder of EditorNinja, a productised content editing agency

In a recent interview, he reveals…

We currently do $30k-$40k/mo, and we are growing.

We featured John ~18 months ago when EditorNinja was still in its infancy making about $4.5K/month

At the time he was also running Credo, a marketplace for digital marketing and development agencies, and earning $45,000/month from that.

So he’s ultimately grown two productized service businesses to $30k+ per month

John’s background…

I started in tech with freelance SEO consulting back in 2011, alongside an agency job in New York City. I started a side project called HireGun, which later became Credo…

I actually sold Credo in September of 2022. I can’t talk about the details, but I fully stepped out of the day-to-day in January, 2023.

The origins of EditorNinja…

[It] came out of a personal need to outsource editing when I was running the content machine at Credo. I also saw a lot of software companies producing copy that had typos, and companies ordering and publishing unedited content from content companies. Typos and unedited content kill conversions.

All in all, it added up to it being a big opportunity in the space, even though there are already large companies in the editing space.

So there was plenty of competition, but John felt the existing offerings were lacking and that he could create something better

Initial traction…

EditorNinja has grown primarily through referrals and relationships to this point…

… we had a weekly agency email at Credo where we often promoted EditorNinja.

So, EditorNinja benefited from Credo, but not vice versa.

Now…

We’ve invested in SEO and content marketing. And I distribute content and tell the world about what we do through being a podcast guest on a lot of shows.

Google Ads work pretty well for us also. Overall, though, relationships in the marketing industry plus SEO and helpful editorial content have been the most effective for us.

John’s contrarian advice for entrepreneurs…

I actually believe it’s best to NOT solve something that you are world class in. It’s better to find something in a space you know where you can easily hire others to deliver the work.

And don’t do something you’re passionate about; do something you’re good at.

Wantrepreneurs are told to pursue their passions, but I believe that passions come and go. When you do something fulfilling and that you are good at, you’ll be energized to work on it every day.

Related: 3 Reasons Why Follow Your Passion is BAD Advice

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