“Tale of Two Planets”?

This article is another attempt to say something intelligent about book titles. Authors often can be boringly banal and copycats with their titles: “Gone…” something or the other, “Fifty Shades…” of something, or too long a trip through the alphabet—“A is for…,” “B is for…”—all boring, boring, boring, if only by showing their lack of creativity (often on the part of a publisher and not the author, I’ll admit). The standard rule that’s used is “short and to the point” when it should be “make it m...