Why I Think the “He Gets Us” Ads are Helpful

“He gets us.” For the 2nd year in a row, millions of people watched ads that invited us to get to know Jesus in a new way. There’s a good debate over the worthiness of these ads—the millions of dollars it cost to produce and broadcast them could go in the direction of feeding, housing, and clothing people, for instance. But in general, I’m a fan.

In the midst of the politicization of faith, in the wake of decades of oversimplifying the gospel, and in a climate of people longing for something beautiful and good and true without the trappings of legalism or moralism or shame, we need to reimagine Christianity. Ads like “He gets us” could play one small part in helping us envision a different way to walk with Jesus.

Today is the first day of Lent, the church season of preparation for Easter. It’s a good time to reconsider this faith.

For me this year, that means I’m reading John Mark Comer’s latest book, Practicing the Way, and asking myself what it really means to follow the way of Jesus and not the way of materialism, consumerism, or hyper-politicization. I’m also planning to read Brian Zahnd’s The Wood Between the Worlds. Zahnd’s interview with Skye Jethani on The Holy Post podcast last week invited me to reimagine the cross.

Lent is a season in which any of us who want to follow Jesus are invited to walk with him and imagine new possibilities for our lives and for this world.

MORE WITH AMY JULIA:

Two Resources for the Season of LentWhat Are You Giving Up for Lent?Lent Is Not About Sacrifice. It Is About Desire.An Embodied Lent for Kids and Grownups

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