Becoming Better Communicators

In this very insightful and a short clip, advertising legend Bill Bernbach talks about the difference between writing and communicating. The writer is concerned with what (s)he puts into his/her writing, whereas a communicator is concerned with what the reader gets out of it. (S)He therefore becomes a student of how people read and listen. (S)He learns that most readers come away from their reading, not with a clear, precise, detailed registration of its contents on their minds, but rather with ...