Bad advice from the NY Times…

So you’ve written what you believe is the great American novel, penned the biography of your family relative and war hero, or created a theory of everything, and you want to self-publish it. There’s a lot of bad advice out there from marketing gurus to scam artists, all willing to share their secrets if you’re only willing to pay them.

Who can you trust? You might say to yourself, “Well, this fellow is associated with X, normally a reputable source, so their advice must be good.” Wrong! If X is ...