From Zero to 100K (Book Review)

“A brand is not just what we tell people it is, it’s also what they believe it to be.”

~Simon Mainwaring

In modern digital world, the importance of personal branding is massive if one wants to stand out from the crowd and achieve their professional goals. Mastering LinkedIn can be a great place to start building one’s brand.

But it needs a great deal of efforts, skills, techniques and strategies to harness the power of this daunting platform and elevate one’s brand. And this is where author...