The Fresh Start Effect

People are much more likely to tackle their goals after “temporal landmarks” such as:

A new year, month, or week.A school semester.A holiday.

Economist Katy Milkman calls this “the fresh start effect.”

Temporal landmarks help us let go of the past and focus on the future.

So, when you’re creating a plan to accomplish a new goal, choose your start date carefully.

By beginning at a temporal landmark, you’ll boost your initial motivation and increase your chances of success.

The post The Fresh Start Effect appeared first on Patrik Edblad.