Wine Labels and their Discontents

They say that you can’t judge a book by its cover, but people do exactly that all the time. You probably shouldn’t judge a wine by its label, either, but in fact labels can be quite powerful by making a favorable first impression and then, once that initial sale has been made, establishing a memorable identity.

Take a few minutes to examine the range of labels the next time you are at your favorite wine retailer. Note the ones that stand out and make a positive impact and those that seem to blen...