It’s a special thrill to come across a vintage New York City store sign that’s never caught your eye before. The design, the typeface, the colors—it all hits you at once, making you feel like you’ve found a magical spot in Gotham where mom-and-pop shops aren’t the exception and time stands still.
That’s the feeling I had after happening upon these two time machine signs a while back, one on the Lower East Side and the other on the opposite end of Manhattan in East Harlem.
On Essex Street is the signage for fourth generation-run M. Schames & Son Paints. I don’t know how old the sign is, but M. Schames got its start in 1927, according to the company Facebook page. The business appears to have moved to 90 Delancey Street.
The sign for Casa Latina, on East 116th Street, is another portal to the New York of the 1950s or 1960s, when Italian Harlem transformed into Spanish Harlem and salsa music came into its own.
Family owned and operated for over 50 years, the shop sells Latin music, instruments, and collectibles, per their Facebook page. Actually, make that sold. According to nycgo.com, Casa Latina is no longer in business. At least the wonderful sign is still there.
Published on December 26, 2022 01:39