Why Aiming for Productivity Is Wrong

Recently, I saw a tweet from Justin Welsh in which he describes his annoyance with those focused on productivity. He noted that he’d prefer to spend time with family over “maximizing time”.

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Justin Welsh tweet on productivity – 2022-11-30

Of course this makes sense. Of course we can readily agree with the sentiment.

There is an error in our focus on productivity. I may even be labeled as a productivity talking-head. I’ve more than likely made the error myself. 1

The error is that the focus shoul...